Partner Marketing Manager

Want to join a company set for explosive growth in the red-hot cloud industry? Would you like to join our journey of never becoming yet another cloud provider?

The Opportunity:

UpCloud is looking for a Partner Marketing Manager to join our global team in our Helsinki office or remotely in Europe. In your role you would contribute to driving business growth through strategic partnerships. If you thrive in fast-paced, collaborative environments, this is your chance to make a real impact in the expanding cloud computing world.

Your Mission:

• Achieve Repeatable Success: Implement systematic approaches to ABM and partner marketing, continuously improving and refining strategies.

• Amplify Brand Awareness: Reach new audiences and expand into new markets and segments.

• Boost Partner Retention: Cultivate strong brand advocates and loyal partnerships.

• Increase Market Share: Diversify partner types to capture a larger slice of the market.

• Drive Conversions: Leverage authentic relationships to skyrocket sales.

Your Challenges:

• Creating the UpCloud World: Engaging and interesting content

  • Developing engaging content catered to attract new partners

  • Work with other teams on creating bold social media content to improve brand awareness

  • Helping our partners with collaterals to attract new customers

  • Working with partners on co-branded content and case studies

• Data-driven approach

  • Analyse data and use market insights to build marketing and co-marketing campaigns

  • Using relevant marketing and sales tools and platforms to make data-driven decisions and improvements

• Pulling Partners and their customers into the UpCloud World

  • Developing and implementing an integrative and buyer-intent-driven ABM strategy

  • Work with the sales team on social selling tactics

  • Collaborate with partners on impactful ABM tactics

  • Support Sales with an integrative ABM strategy throughout the entire buying and partner journey.

• Driving co-marketing initiatives with partners

  • Engage proactively with partners to increase visibility and engagement.

  • Collaborate with specified strategic partners to build shared marketing plans and projects.

  • Develop events and offline marketing strategies together with partners

• Internal collaboration

  • Ensure a close collaboration with product and sales teams and the wider marketing team.
    

Your Skills & Experience:

• 5+ years of marketing experience, and a proven track record in previous marketing roles, major plus if you have experience in channel or partner marketing

• Experienced and versatile in developing a tailored and integrative ABM strategy.

• Conceptually understanding of buyer-intent-data and how to use it for an ABM strategy.

• Experience in developing impactful marketing campaigns with channel partners.

• Deep understanding of market research, partner insights, and data-driven decision-making.

• Excellent communication and presentation skills.

• Proficiency in marketing analytics tools and techniques.

• Cloud industry experience is a major plus.

Why join UpCloud?

UpCloud is in a really exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference with your own two hands!
With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.

Our Benefits

• Devices of your choice

• Flexible, remote-friendly working hours

• Annual company trip

• Sports and culture benefit

• Extensive occupational healthcare

• Additional paid vacation

• Company leisure time activities

#LI-DNI

Recruitment process

• CV & application review
• Screening call with our recruiter
  
• Call with the Head of Partnerships (60 min)
• Workshop with the team (60 min)
• Final conversation with the CCO
• Offer