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Senior Product Marketing Manager

  • Helsinki, Finland
Product Engineering

Job description

Want to join a company set for explosive growth in the red-hot cloud industry? Would you like to join our journey of never becoming yet another cloud provider?

UpCloud is looking for a Senior Product Marketing Manager to join our global team in our Helsinki office or from a remote location. In your role you would be responsible for developing and, with a hands-on attitude, executing product marketing strategies to drive the success of our solutions. To succeed you’re going to collaborate with our cross-functional teams to define product positioning, messaging, and go-to-market plans, that align with our overall business objectives.

Your Challenges:

  • Develop and implement comprehensive product marketing strategies that drive adoption, revenue growth, and customer satisfaction.

  • Conduct market research and analyze customer insights to identify market opportunities, competitive landscape, and target audience segments.

  • Define product positioning, value propositions, and messaging that resonate with target customers and differentiate our products from competitors.

  • Collaborate with product management, sales, and marketing teams to create go-to-market plans, including pricing strategies, promotional campaigns, and sales enablement materials.

  • Manage the product launch process, ensuring effective cross-functional coordination and alignment with business objectives.

  • Develop and manage product content, including website copy, product collateral and thought leadership pieces.

  • Collaborate with our business units and the marketing team to create collateral such as case studies, infographics, videos, etc, for sales.

  • Measure and analyze the effectiveness of product marketing initiatives and continuously optimize strategies based on data-driven insights.

  • In the future potentially lead and mentor a small team of product marketing managers, providing guidance and support to drive their professional growth and success.

Job requirements

  • Knowledge and genuine interest towards the cloud industry
  • Proven experience in product marketing, with a demonstrated success in launching and growing products in a competitive market.
  • Deep understanding of market research, customer insights, and data-driven decision-making.
  • Exceptional strategic thinking and problem-solving skills.
  • Strong leadership and project management abilities.
  • Excellent communication and presentation skills, with the ability to influence and collaborate with cross-functional stakeholders.
  • Proficiency in marketing analytics tools and techniques.

Why join UpCloud?

UpCloud is in a really exciting phase right now, on track for massive growth in the cloud market. We offer a chance to be part of something big, where you can really make a difference with your own two hands!
With our awesome team, products, and excellent positioning in the European cloud scene, UpCloud is in the perfect spot for anyone who wants to learn, grow, and shape the future of cloud tech.

“You get to join an ambitious team committed to making a difference in the market. We have a unique market opportunity in Europe with our strong local infrastructure because our biggest competitors are all US-based, which is what makes this such a captivating opportunity to learn and grow.”
– Manuel Heilmann, CCO, UpCloud

Our Benefits

  • Devices of your choice

  • Flexible, remote-friendly working hours

  • Annual company trip

  • Sports and culture benefit

  • Extensive occupational healthcare

  • Additional paid vacation

  • Company leisure time activities


Recruitment process

  • CV & application review)
  • Screening call with our recruiter
  • 1. Call with the CPO and/or CCO (60 min)
  • Workshop with the team (60 min)
  • Offer


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